Infuencer. It’s a term in the PR/Mkt field.
When working on a campaign, we look for people who already have an impact in their communities to boost our brand, image or mission.
For example, if Torchy’s Tacos was aiming to target millennials in the DFW area, they would search for Dallas food bloggers with a strong following who might already be featuring #tacotuesdays. Then they would create a partnership in hopes to spread awareness of their services and products among DFW young singles. Aka I am the perfect candidate because we know how much I love and consume tacos.
I’m an influencer.
As a young woman who has a steady following on this blog, my new Dallas one and social media, people are already listening and engaging in what I have to say. They want to know my stories, my highlights, my trials, my life. They want to keep up-to-date on my latest advice and lessons and whatever else I may share.
It’s an honor to be an influencer, but it is also a burden. It means I have to represent myself well, and also represent whatever entity I belong to well: that can be my employer, my family, my church, my Jesus. I have to choose my words and actions carefully, I have to consider how I dress, how I love and how I serve.
We are all influencers.
Each of us has a following, a community. You don’t need to blog or Instagram to have people look up to you, or to look at you at all. You’re an influencer at your work, school, home, on the road, at the grocery store, and more. You’re an influencer as a human being.
I encourage you to consider who you are and whose you are, to dissect where you’re plugged into and who you may impact daily. Wherever you go and whatever you do, you leave an aftertaste, a scent. Is it tasty? Does it smell good? Is it kind? Is it hurtful? Is it welcoming? Is it hostile?
I hope you leave a delightful taste when you leave a room. I hope your scent lures people in and makes them feel at home. I hope your smile is never forced and always sought out. I hope your generosity is always known and never taken advantage of. I hope you realize that you can and will and do change the world, and you are perfectly capable of being the best influencer out there.